http://www.quantummedia.com/news | Printed on: August 21, 2017
Quantum’s Erica Gruen Adds Creative Problem Solving to Her Team Facilitation Practice
August 15, 2017
Erica Gruen attended the world-reknowned Creative Problem Solving Institute (CPSI) run by the Creative Education Foundation (CEF) at the University of Buffalo early in the summer of 2017. While there, she participated in an array of workshops geared toward personal and professional development in deliberate creativity, innovation, and change leadership.
Gruen also completed the 17-hour Springboard Training in leading and facilitating Creative Problem Solving, the research-based gold standard of creativity methods, and was exposed to the FourSight framework, which can help teams understand how teammates approach challenges.
Founded in 1954, CEF is the recognized world leader in applied imagination. Alex Osborn, One of the original Madison Avenue “Mad Men” and educator, not only founded CEF and CPSI, but also invented brainstorming and co-founded the ad firm, BBDO. His classic book, Applied Imagination, continues to inspire the work of CEF.
With Sidney Parnes, Osborn developed the Osborn-Parnes Creative Problem Solving process, an open-source method that is the basis of design thinking and most other brainstorming methods. For 60 years, CEF has been teaching adults and children how to use this proven process to develop new ideas, solve complex problems, and implement innovative solutions.
Gruen is now available to lead and coach teams in the CPS method, in workshops of anywhere from 2 hours to 2 days.
Quantum’s Ava Seave Interviewed About PetHero Start-up from Time Inc.
August 7, 2017
“Time Inc. hopes to use its consumer data to learn new tricks,” wrote Digiday about the company’s new service venture, PetHero. Ava Seave, one of the media experts interviewed for the piece, explained that although publishers have had the opportunity to centralize their customer digital data for years, they’ve put it off since there was no obvious ROI in collecting it. And magazine ad revenue has grown dependably. “‘For a long time, magazine publishers knew [that audience data] was something they had, but they weren’t willing to pay the money necessary to combine the audiences,’” she said in the article.To read the full story, go here.
Quantum’s Chris Arrington gives expert advice in Digiday article about Amazon digital sub business
April 25, 2017
“Subscribe with Amazon” is the company’s new program that sell’s third party digital subscriptions directly inside Amazon’s platform. After a subscriber buys a subscription through Amazon, Amazon takes 30% of the first year’s revenue and 15% of any renewals. The rate of revenue sharing is the same as Apple and Google’s subscription program. Quantum Media co-founder and Principal, Christine Arrington who was interviewed for the article, puts the cost of participating into perspective. She explains that “the added audience makes up for it. ‘The people who will subscribe online [through these platforms] tend to be just a different-enough audience,’” to not cannibalize other sources of subscriptions, she said. To read the full article, go here.