http://www.quantummedia.com/news | Printed on: November 22, 2017
Gretchen Grant, Quantum Adviser: What Cars and Media Have in Common
November 20, 2017
Gretchen Grant, Quantum Media adviser, attended the Digital Media Strategies 2017 Conference and has reported back on what she found the most interesting. She filed this report.
Heads up, media leaders: the august Harvard Business Review is fastening on driverless cars as a vital future platform for distribution of its content, in an ongoing quest to follow consumers wherever they are. At Digital Media Strategies 2017, held on November 15, Joshua Macht, Executive Vice President and Group Publisher, Harvard Business Review, said, “people will need something to do with their time and become a whole new audience for HBR information“.
Drive time is one of the few places left in consumers’ lives for them to spend more time on a screen. There’s no reason to stop there — anything with a chip is a potential media outlet for visual, audio, or textual content. The pressure to find more screen time will lead online publishers and traditional media players to push the boundaries in experimentation. In Ken Auletta’s interview of Henry Blodget, Co-Founder & Chief Executive, Business Insider at Digital Media Strategies, Blodget revealed that what should keep everyone up at night is consumers’ reaching the point of saturation in screen time. Blodget sees the battle of screen time becoming more severe. This experimentation might help the bottom line. Blodget continued, “One of our fastest growing revenue streams is working with platforms and getting a share of revenue.”
What kind of content will consumers want in their cars and other chip-powered devices? The answer may include quality journalism. Mike Federle, President & Chief Operating Officer, Forbes, said at Digital Media Strategies that, “publishers have to invest in quality journalism.”
Quantum Principal Ava Seave Interviewed about Buzzfeed’s Expansion of Search Selling
November 15, 2017
Digiday’s Max Willens, in exploring Buzzfeed’s growth of its staff writing content explicitly for affiliate selling, interviewed Quantum Principal Ava Seave about why the company would expand into search and “search-centric posts” when it is so dominant in social media distribution. Read the full story here.
GoKid Carpooling App, founded by Quantum’s Lemke, Announces Platform for School Use
August 31, 2017
GoKid, the complete carpool solution for schools, teams and families, was founded and run by Quantum Media Principal Stefanie Lemcke. According to the company, they recently “unveiled GoKid Connect, a mobility solution designed to connect schools and parents through a secure web portal and GoKid mobile app, enabling parents to quickly identify who in their school lives close by, and is willing to carpool. Additionally, GoKid announced the availability of a web app (making this the first time GoKid is available across all devices) and released enhanced features.”
“Global mobility solutions are transforming every industry. At GoKid, our mission is to deliver the most trusted and comprehensive shared mobility technology for schools, teams and families to create and manage carpools,” said Lemcke. “Today, GoKid is being used in 25 countries, 650 cities, and over 40,000 carpool rides have been scheduled through our mobile and web apps. We’re excited to start working directly with schools and teams to continue helping communities thrive and drive together with GoKid.”
To find out about GoKid, gokid here.