QM Events

November 08, 2012     ARCHIVES

Media Guru: Jonas Bonnier

Hear from Jonas Bonnier about his company’s approach to new digital initiatives and how they work to keep a 200-year old media company fresh and cutting-edge. From its beginning more than 200 years ago, when Gerhard Bonnier put out his first book and opened a small book store in 1804 in Copenhagen, Bonnier has promoted high-quality media products while collaborating closely with authors, journalists and publishers. Bonnier AB is wholly owned by the Bonnier family. Since 2008, Bonnier has been the President and CEO of Bonnier AB, a $4.5-billion Swedish multi-channel media conglomerate with experience and knowledge in a full range of media and working in 17 countries. The company combines a true fascination for media products with a keen business mindset, promoting high-quality media products while collaborating closely with authors, journalists and publishers. In January, 2007, Bonnier surprised many by winning the prolonged sweepstakes for 18 formerly Time Inc. magazines, including the acquisition of Time Inc.’s Parenting Group and Time4 Media. Through this transaction, Bonnier and its U.S. magazine partner, World Publications, became one of the largest consumer publishing groups in America, with (at the time) 40 titles and annual revenue of more than $350 million. It was Bonnier’s third US acquisition in that 12-month period. Jonas Bonnier has worked in different positions in the company for over 20 years, and at the same time has pursued a writing career as a journalist and screenwriter, but first and foremost as a novelist. He has a Bachelor of Literature and Drama from the Universities of Stockholm and Uppsala (1986) and started out his career as a high school teacher. Quantum Media Principal, Erica Gruen, will moderate the event.

About Media Guru

SPEAKER EVENTS WITH MEDIA INDUSTRY LEADERS