Touseef Mirza

Senior Consultant

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Touseef Mirza is a creative brand and marketing strategy consultant who focuses on clearly identifying a brand’s values from a human perspective. This approach in turn enables a brand to connect viscerally and effectively with a given audience. She excels in positioning brands to be profitable while doing good, as well as cater to today’s new awakened customer.

Touseef is also Co-Founder and Co-CEO of Purpose Hive, a consultancy in brand purpose strategy, brand transformation, and brand implementation. 

Her services cover 2 main areas: Personal brand for executives and Corporate brand for businesses. She applies the following ALIGN framework to direct all efforts in an unified intentional approach from start to finish:

• Brand identity and strategy: Distill the human essence and values of a brand
• Content strategy: Operationalize a brand into content and experiences
• Marketing outputs: Connect a brand authentically with an audience (through a website, social media)

Touseef brings notable expertise across a broad range of valuable topics: creative strategy, brand identity, verbal identity, strategic positioning and messaging, content strategy and development, user experience, digital outputs, website development, and marketing strategy.

Touseef is an Adjunct Professor at NYU’s Integrated Digital Media Program in the School of Engineering teaching personal branding; the former CMO of the Advertising Research Foundation; the founder and host of the ClarityConnects podcast, which explores the human essence in brands (from branding, marketing, and business); the cofounder of the CoreConnect Conference; and the founder and host of the New York Branding Meetup.

She is also a dynamic and genuine public speaker; engagements include speaking at Google, General Assembly, Euronet, Neuehouse. Some of her branding and marketing clients include the Lion’s Share Fund (an initiative from the United Nations), Girl Scouts, Bristol Myers Squibb, etc.

Her science background coupled with over 20 years’ experience in communications, leadership, creativity, and strategy has made her an avid analytical thinker and big picture visionary who brings ideas to life in order to create positive impact.

For more information, please visit touseefmirza.com.