CONSULTANTS TO MEDIA, ENTERTAINMENT AND INFORMATION COMPANIES
 

QM Events

October 14, 2015     ARCHIVES

Media Guru:  James Ledbetter, Editor of Inc. and Inc.com

Jim Ledbetter

Jim Ledbetter—the articulate veteran leader of business and political media properties—is the Editor of Inc.Magazine and Inc.com since early 2014. Ledbetter’s talk is part of the off Quantum Media’s off-the-record, “fireside chat” Media Guru breakfast series programmed with the Harvard Business School Club of Greater New York for 2015/2016. He’ll explain how a 35-year old brand is relevant and keeps growing even with millennial consumers through digital, print and events; and how the company continues to increase its influence in its (rather large) niche of entrepreneurial and innovative private companies. According to a recent extensive podcasted interview on Digiday, Ledbetter says that companies like Inc. need to find new models for publishing since admittedly, the “old ways are breaking down.” For example, Ledbetter says, “Facebook is scary in some ways. And it is possibly planning some kind of power grab. But if Facebook was capable of breaking your site and breaking your brand, it was probably going to break anyway.” After all, says Ledbetter, most media companies, including Inc. rely heavily on Facebook for traffic. And now, everyone must “function in an environment which ‘post-site.’


Quantum Media organizes both the Media Guru and Media Disruptor series in conjunction with the Harvard Business School Club of Greater New York. Occasionally, we may also recommend other media events to our mailing list.

The Media Guru and Media Disruptor series feature top business leaders and innovators speaking to club members and guests in informal sessions about the art and business of media. The talks are formatted as question and answer and are generally off the record. Media Guru and Media Disruptor events are breakfasts or after work events and are held at different venues around the city. Subscribe to the mailing list for schedule and details.

About Media Guru

SPEAKER EVENTS WITH MEDIA INDUSTRY LEADERS

Quantum Media organizes both the Media Guru and Media Disruptor series in conjunction with the Harvard Business School Club of Greater New York. Occasionally, we may also recommend other media events to our mailing list.

The Media Guru and Media Disruptor series feature top business leaders and innovators speaking to club members and guests in informal sessions about the art and business of media. The talks are formatted as question and answer and are generally off the record. Media Guru and Media Disruptor events are breakfasts or after work events and are held at different venues around the city. Subscribe to the mailing list for schedule and details.