Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Consumers to Brands: Please Email Me!
69% of consumers worldwide say email is their preferred communication channel with brands, followed by SMS/MMS at 53%, according to a June 2024 survey from Emarsys.
- Brands, be cautious about sending too many emails, because 25% of consumers unsubscribe from brand email and texts at least once per week.
- Offering free shipping or loyalty points makes US and UK consumers more likely to opt into brand emails or texts.
More from EMarketer here.
Viewer Ad Recall for Streaming Services
Beyond seeking subscribers, streamers are also wooing advertisers now that most have rolled out ad-supported tiers. How impactful are those ads? MX8 Labs recently surveyed viewers of streamers about brand recall, attention and if ads have actually influenced them to make a purchase.
- Results for Disney+ and Peacock had highest percent of viewers who could mention specific brands they’d seen
- Disney + and Discovery+ had the lowest percentage of viewers saying they couldn’t remember any ads due to non-attention
- Discovery+ and Disney+ scored highest for purchase influence
More here from TV Rev.
#managementconsulting #marketing #strategy
“Sports is the best and most valuable content to do what you want to do for traditional and disruptive media”
Despite sports being “the oldest media business in the world,” we are in the midst of yet another boom in sports media. The number of new sports leagues in the U.S. has coincided with the additional media “shelf space” from streaming, with the social media outreach of sports figures, and with the legalization of gambling. John Skipper, the former ESPN head and sports business deep thinker, details why this is so. He spoke with Semafor Media's Ben Smith and Nayeema Raza in an extended interview. Some highlights:
- Fragmentation of media is a financial positive for making money in sports media, since all media companies want a piece of it
- “Sports is to this decade what celebrity was to the 90s.”
- Expansion of the market to include women as players, fans and sports media consumers is critical and is not going away
- American tackle football is loved by American media because it demonstrates “American Exceptionalism” while being a perfect thing to broadcast: lots of breaks, lots of time for commentary, showing the plays multiple times, in case you got up to go to the frig
More from Semafor Media Podcast, Mixed Signals here and here.
#managementconsulting, #sportsmedia, #consulting
