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Viewer Ad Recall for Streaming Services

October 1, 2024

Beyond seeking subscribers, streamers are also wooing advertisers now that most have rolled out ad-supported tiers. How impactful are those ads?  MX8 Labs recently surveyed viewers of streamers about brand recall, attention and if ads have actually influenced them to make a purchase. 

• Results for Disney+ and Peacock had highest percent of viewers who could mention specific brands they’d seen
• Disney + and Discovery+ had the lowest percentage of viewers saying they couldn’t remember any ads due to non-attention
• Discovery+ and Disney+ scored highest for purchase influence

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