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Consumers to Brands: Please Email Me!
October 14, 2024
69% of consumers worldwide say email is their preferred communication channel with brands, followed by SMS/MMS at 53%, according to a June 2024 survey from Emarsys.
- Brands, be cautious about sending too many emails, because 25% of consumers unsubscribe from brand email and texts at least once per week.
- Offering free shipping or loyalty points makes US and UK consumers more likely to opt into brand emails or texts.
More from EMarketer here.
