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NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Yahoo’s CEO Jim Lanzone explains to Quantum’s Gretchen Grant how Yahoo maintains its #1 ranking in news and information
Yahoo is on the move as it celebrated its 30th anniversary in March. Recently, Quantum Media Senior Consultant Gretchen Grant interviewed CEO Jim Lanzone for the Media Guru program at the HBS Club of New York.
Yahoo has experienced a renaissance under the leadership of CEO Lanzone and ownership of PE firm Apollo Global Management. “It all starts with product. We believe that Yahoo has great products when it comes to email, finance, fantasy sports, and other areas. Our numbers seem to say that people agree,” Lanzone said. Yahoo is ranked as the #1 news and information site in the US (source: ComScore, per Yahoo).
One recent product advancement included Yahoo Finance’s addition this week of private company information from Forge Global and EquityZen, firms that allow investment in private companies for $5000 and up. With these partnerships, Yahoo Finance now gives investors information across the spectrum of public and private markets.
Lanzone spoke to how Yahoo has integrated AI-driven features in certain products while simultaneously building on its reputation as a “nice place to hang out” on the Internet. This “modern/vintage”, retro-is-cool positioning has drawn a lot of press, as did its first Super Bowl ad in 20 years in February 2025. The ad featured comedian Bill Murray asking people to write him at billhimself@yahoo.com. Murray got hands-on in writing the ad and related videos, Jim explained, a unique instance of comedy raising the profile of an email service. The ad landed on several lists of best Super Bowl 2025 ads.
To read more about Jim Lanzone and Yahoo, see Wired’s “Yahoo Is Still Here And It Has Big Plans for AI”; BusinessInsider’s “Yahoo’s Big Bet”; and AdAge’s “Yahoo, At 30, Looks Back to Help Forge Its New Advertising Identity.”
#management consulting #mediaconsulting
Quantum Media is one of “America’s Best Management Consulting Firms” for 6 years in the Forbes/Statista Ranking
Quantum Media was honored again in 2025 as one of the top consulting firms in the US by Forbes and Statista. And as in each year, Quantum Media is among the smallest firms named, having three Principals and four Senior Consultants. The firm was recognized as a leader in Digital Transformation along with 33 other firms, among approximately 995,000 consulting companies in the U.S., according to Forbes.
Read the story and scroll down to the full list in Forbes.
“We appreciate the recognition from Forbes that we are great consultants in our area of expertise," said Quantum Media Principal Alisha Alonso. “And we thank our peers and clients for voting for us again this year."
Quantum Media’s consulting work has spanned every aspect of digital transformation and the media business, from developing an Internet business strategy for a Fortune 500 company to launching a niche news and advertising products to helping design strategies for nonprofit membership and earned income.
Read more about Quantum Media, including a list of clients.
Principals
- Alisha Alonso – Strategic planning, product development, M&A, media & information services
- Erica Gruen – Television and online content, advertising and marketing strategy, business development
- Ava Seave – Operating and strategic planning, audience development, non-profit management and strategy
Senior Consultants
- Judi Allen – Strategy, content distribution, advertising partner negotiations and measurement
- Gretchen Grant – Strategic growth consultant and C-suite fractional executive
- Jeremy Kagan – Growth and innovation and strategic advisor to startups and digital media companies
- Touseef Mirza – Professional executive branding, corporate branding and brand identity
Founding Principals
- Christine Arrington – Strategic planning, launches and relaunches, international publishing
- Carla Graubard – Strategic planning, branding, CRM and partnership marketing
Advisors
- Harold Clarke – Book and Magazine Media Brands Executive
- Margaret Downs – Executive coach, strategic and organizational consulting
- Jean Hellering – Financial/business modeling and business analysis in publishing and direct marketing.
- Anne Kinard – Circulation, marketing, strategic planning, models, fulfillment
- Soo Koon Lee – Strategic, marketing, and operations for small to mid-sized businesses
- Brian O’Leary – Executive Director of the Book Industry Study Group
As with all Forbes lists, companies do not pay any fee to be considered. The winners for the best consulting firms in the U.S. were determined on the results of two independent surveys
#consulting #strategy #marketing #media
Clarity Index from RFBinder debuts, ranking how top companies succeed—or fail—in their corporate comms
Over the last two years, RFBinder, where Quantum's Ava Seave is a senior advisor, has been crafting a way to evaluate the corporate communications and branding of companies from what they publish. The comms firm just published the Clarity Index and through detailed methodology shows how Clarity of Language, Clarity of Impact and Clarity of Connection improve business outcomes.
- The “so what”: Better Clarity correlates with better business performance
- Most surprisingly: The average Clarity Index score among the biggest companies in the world (most in the Fortune 100) was only 81% – roughly a “B minus"
- Most reassuringly: The top performers on the list know how to align their communications – and specifically the controlled (owned and social) communications channels that we looked at – with their business objectives
To read more about the Clarity Index and to download the (very detailed) report, register here.
#managementconsulting #communiciations
