Quantum News
NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Purpose Hive, a consultancy in brand purpose strategy, just launched by Quantum Media’s Touseef Mirza and colleague Samuel Monnie
Quantum Media Senior Consultant Touseef Mirza is Co-Founder and Co-CEO of Purpose Hive, a consultancy in brand purpose strategy, brand transformation, and brand implementation. Touseef's Co-Founder and Co-CEO is Samuel Monnie. Both Touseef and Samuel each have over 15 years experience in brands, strategy, marketing, purpose, sustainability, thought leadership, speaking engagements and academia.
Touseef explains, “Our mission is to create a hive of purposeful people and brands through a sensitivity-centered system. Our philosophy is that in today's world, businesses prosper from good growth. In other words, identifying the right strategy to create a positive impact for people and/or the planet results in profitability.” Purpose Hive is a female-founded and minority-owned entity based in New York city.
For the full story, go to Purpose Hive. #managementconsulting #brandconsulting #strategy
“The Revenue Roadmap,” co-authored by Quantum’s Ava Seave and IPI’s Ryan Powell, guides news organizations in product development
The Revenue Roadmap: a guidebook to diversifying revenue and editorial innovation – co-authored by Quantum's Ava Seave and the International Press Institute's Ryan Powell -- was just published. The detailed primer was introduced at the International Journalism Festival in Perugia, Italy and made available for the public in May 2024. It was written for leaders in journalism to help them develop solutions to enhance their business models --i.e., how to earn more money to run their nonprofit or for profit news organizations. The guide “introduces the necessary methods and tools to raise questions, discover and identify, test and deliver the most relevant innovations and revenue diversification strategies for your media, in your market.” To download a copy, go here. To learn more about IPI and their great great work in innovation, go here.
#managementconsulting, #earnedincome #journalismbusinessmodels
Quantum Media’s Ava Seave gives advice for starting news outlets on social media
Since media on the internet is increasingly user-centric and interest-based, “Outlets should identify and cater to audiences by both geography and topic of interest,” said Quantum Media Principal, Ava Seave, in an article from International Journalists' Network about starting out. When you create content that have niche interests with passionate followers, "you're going to find some people who are interested…and then they'll pay you money [for that information]” through subscriptions and ecommerce. More from the International Journalists' Network here.
#managementconsulting #mediaentrepreneur #strategy
