Industry News
NEWS AND UPDATES FROM THE MEDIA INDUSTRY
Is there a consensus on the status of men and masculinity in society? Not so much. Men and women (predictably) disagree
The status of men in American society has been at the center of recent political conversations. The Pew Center just published nuanced results comparing men to women – as well as Republicans to Democrats. There are details of the analysis which were surprising – and worth diving into. Top takeaways:
- About 40% of women under 30 say social media and TV or movies have had a great deal or fair amount of influence on their views of what it means to be a woman. Among young men, 18% say social media has influenced their views of what it means to be a man
- Only 25% of everyone say people have mostly negative views of men who are “manly or masculine.” 43% have mostly positive views of masculine men
- About 50% of everyone say society doesn’t place enough value on men who are caring, open about their emotions, affectionate or soft-spoken. But larger shares of women than men say this is the case (by margins ranging from 4 to 10 percentage points)
- Women are more likely than men to have mostly positive views of masculine men (49% vs. 36%). And in turn, 33% of men and 18% of women say people have mostly negative views
To read the full report from Pew, go here.
#management #marketing #womenvsmen
Consumers to Brands: Please Email Me!
69% of consumers worldwide say email is their preferred communication channel with brands, followed by SMS/MMS at 53%, according to a June 2024 survey from Emarsys.
- Brands, be cautious about sending too many emails, because 25% of consumers unsubscribe from brand email and texts at least once per week.
- Offering free shipping or loyalty points makes US and UK consumers more likely to opt into brand emails or texts.
More from EMarketer here.
Viewer Ad Recall for Streaming Services
Beyond seeking subscribers, streamers are also wooing advertisers now that most have rolled out ad-supported tiers. How impactful are those ads? MX8 Labs recently surveyed viewers of streamers about brand recall, attention and if ads have actually influenced them to make a purchase.
- Results for Disney+ and Peacock had highest percent of viewers who could mention specific brands they’d seen
- Disney + and Discovery+ had the lowest percentage of viewers saying they couldn’t remember any ads due to non-attention
- Discovery+ and Disney+ scored highest for purchase influence
More here from TV Rev.
#managementconsulting #marketing #strategy
