Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Educated Guessing: What’s Ahead in 2024
TVRev is out with its predictions for major trends in advertising, streaming, data, and measurement in the new year. One of the first changes to watch for in 2024 is how consumers will respond to Amazon Prime Video running ads, starting later this month. TVRev anticipates that less than a third of Prime subscribers (estimated to number between 160 and 170 million) will decide to pay extra for ad-free viewing. Other TVRev predictions include:
- More advertisers will become comfortable with the idea of streaming advertising.
- Anger and frustration among sports fans will grow as it becomes increasingly difficult to find where to watch athletic events, which are available on a wide -- and confusing -- array of streaming services and broadcast networks.
- Streaming services will move toward longer seasons.
- New AI-based software will make it easier for brands to add shopability to their commercials.
Read more of the TVRev story here.
#media #strategy #consulting
Teens’ Attachment to Social Media Stays Strong
A recent survey found that American teens continue to use social media at high rates, with 20% describing their usage as "almost constant." The study by the Pew Research Center revealed that YouTube continues to be the most widely used platform among those aged 13-17, with TikTok, Snapchat, and Instagram also remaining popular. Teenagers are much less likely to use Facebook and somewhat less likely to use X (formerly Twitter) than they were a decade ago. Among other findings in the survey:
- While almost equal numbers of boys and girls report almost constantly using YouTube, Instagram, and Facebook, teen girls are more likely to say they constantly use TikTok and Snapchat.
- Larger percentages of Black and Hispanic than White teens say they use YouTube, Instagram, and TikTok almost constantly.
- Larger shares of teens from lower-income households than those in highest-income families use Facebook and TikTok.
- While almost all teens have access to a smartphone, fewer teens in lower-income households have access to a home computer.
Read more of the Pew Research Center survey here.
#media #strategy #consulting
Taking it Personally: Results of the Largest Privacy Study Ever Conducted
The largest privacy study ever conducted has revealed that a large majority of consumers are very concerned about how their personal information is being collected and used. The results run counter to the conventional wisdom that consumers have become jaded and are no longer particularly concerned about privacy. More than 45,000 Americans over the age of 25 responded to the Publishers Clearing House study. Additional findings include:
- While 86% of those surveyed are concerned about data privacy and security, only a fraction feel well-informed about how their personal information is being used.
- Most participants believe that almost all their data is personal, including exercise and TV viewing habits.
- Almost two-thirds of survey respondents say both government and businesses should be responsible for data privacy and security.
Read the TVRev story here and download the complete study here.
#media #strategy #consulting
