Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Print Magazines Take a Licking - But Keep on Ticking

January 16, 2024

The widely-held assumption that print magazines would disappear once digital options became popular has been to a surprising degree disproven, according to an analysis in The Conversation. While the number of print magazines has decreased in the online era, due to factors including demand for constantly updated content and the shift of advertising dollars to social media, print magazines continue to find an audience. Established publications including "The New Yorker" and "Vogue" have subscribers for both their digital and print formats. And new titles continue to be launched, including more than 120 print magazines in the U.S. in 2021. Among the reasons print continues to endure:

• Consumers still value the physical experience of reading.
• "Digital fatigue" has heightened the appeal of print.
• Print magazines may have more pleasing aesthetics than digital options, particularly important for fashion and travel publications, which feature photographs and visual design.

Read more of The Conversation story here.

#media #strategy #consulting