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Has the Cable News Business Lost Its Lustre?

June 19, 2023

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Many media businesses have long had cultural influence that outpaced significant financial success. According to a story in The Rebooting, that era may be coming to a close for the cable news sector, as it's estimated that in just a few years only about one-third of Americans will have cable. Factors contributing to the decline of cable news influence and economic viability include:

  • An aging audience, which is less attractive to advertisers.
  • The decreasing popularity and profitability of cable bundling, especially as more live sports programming goes direct.
  • The increasing popularity of YouTube and other non-cable platforms.
  • Turmoil around personalities, including Tucker Carlson at FOX and Chris Licht at CNN, has also contributed to a decline in cable viewership.

Read more of The Rebooting story here. 

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