Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Online now 20% of $6.3T Global Retail Sales
Ecommerce dominance benefits integrated retail/ad sales platforms like Amazon and Walmart, challenging ad sales opportunities for traditional media players
- More than half of $6.3 trillion global ecommerce sales will come from China in 2024, in first place with $3.2T per EMarketer. The US comes in second with $1.3T.
- Latin America will have the fastest ecommerce growth rate at 15.8% this year, while Western Europe will have the slowest at 6.4%.
- Worldwide ecommerce growth will slow gradually over the next three years.
Read more from EMarketer here: Worldwide Retail Ecommerce Forecast 2024 report.
Digital Natives Not Digitally Exclusive
New research on Gen Alphas (6-to-16-year-olds) finds that this digital native group also embraces a healthy share of off-line experiences.
Take shopping for example. Almost as many Gen Alphas in VML’s research enjoy in-store shopping (78%) as they do online shopping (80%).
And their favorite downtime activity? Seventy-five percent cited watching TV followed by watching YouTube (70%) and playing on a phone or tablet (66%).
The full report from VML can be accessed here.
#media #strategy #consulting #GenAlpha
AI Used to Offer New Perspectives on News Stories
AI used to offer new perspectives on news stories
An AI-driven news feed is offering a chatbot used to seek additional angles on a news story from sources across the globe. It can be found in the Signals feed from Semafor.
- This is a new approach to generative AI companies for news publishers.
- Enhanced from a “substantial” Microsoft sponsorship, the Chatbot was built not by the tech giant but by Semafor's own newsroom. Microsoft will help the start-up refine the tool.
- This makes Semafor one of the first newsrooms to visibly incorporate ChatGPT into its workflow.
Read more from the Press Gazette here.
#management consulting #strategy #marketing
