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Will anime go the way of gaming for marketers?

May 10, 2024

Once only used in marketing by brands endemic to gaming due to their strong natural connection to the anime audience, now mass brands, such as McDonalds,  are using anime imagery and narrative in their advertising and marketing.  

• Still considered an experimental area for many brands — more of an innovation spend — but this is likely to change as more brands get involved
• As it worked with gaming, sports is an easy entry point for advertisers looking to get into anime by integrating into the content itself
• Interest in both gaming and anime benefited from COVID-19 behavioral changes during lockdown
   

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