Industry News
NEWS AND UPDATES FROM THE MEDIA INDUSTRY
How Americans Get News from Social Media
Americans encounter news content on TikTok, Facebook, Instagram, and X (formerly Twitter,) although they aren’t necessarily looking for it. X is the leading platform of the four that users cite “keeping up with the news” as a reason to visit.
Other news trends by platform:
- More people report seeing humor or opinion posts about current events than report seeing news articles.
- Those who regularly get news from FB or Instagram report receiving it primarily from family and friends. On TikTok. it's from influencers and on X, it’s news organizations or journalists.
- Most news consumers say they sometimes see news content that seems inaccurate.
- Generally, Republicans are most skeptical of news they find on FB and Dems say the same about X.
Read more from the Pew Research study here.
What AI is Getting Right and Wrong
The head of Global Policy at Hugging Face, a GitHub-style clearinghouse for open-source data sets and models, was the first person to test ChatGPT for social impact bias. She’s now advising regulators from the US and the EU. Read more about what she sees as the promise and perils of large language models here.
Women’s Pro Sports is Hot!
Some are calling it the Caitlin Clark effect.
- Women's March Madness smashed viewership records and interest in the WNBA is following.
- Twenty new professional teams will play their first games across different sports in 2024.
- Women’s sports fans have higher levels of engagement than men’s, according to PWC.
- Fans are three times more likely to attend a game if they follow a female athlete.
- Investors are taking notice of the opportunity, but many teams and leagues face financial challenges.
More from Axios here.
#media #strategy #consulting #sportsviewership #womens sports
