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Head swivel: News Re-Pivot to Video

July 25, 2024

Aggregate data from 47 countries shows all the growth in platform news use coming from video or video-led networks. This is happening after an expensive investment in video delivery for many news organizations 7 or 8 years ago didn’t pay out. 

• Growth in platform news use is coming from YouTube, TikTok and Instagram, with Facebook on the decline.
• The shift to video is most notable outside the US and Europe as the price to consumers for data falls  
• YouTube is used for news by almost 31% of Reuters’ global research sample weekly.
• These changes in audience consumption patterns by platform may make this video shift more permanent and significant than in the past

Read more from Reuters’ Digital News Report 2024 here: https://www.niemanlab.org/2024/06/is-the-news-industry-ready-for-another-pivot-to-video/