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How Well Can AI Protect Brand Safety?
August 22, 2024
A new report from digital watchdog Adalytics shows hundreds of brands’ ads appearing next to unsafe content on UGC sites despite using AI tools to prevent exactly that from happening.
- More than a dozen advertisers are raising questions about whether the AI tech is working as it should
- Some ads are appearing next to racial slurs and sexual references
- The fear is that brand safety vendors are overpromising and under delivering
- Sources are asking for more transparency about how the AI model works
More from Digiday here.
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