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How Well Can AI Protect Brand Safety?

August 22, 2024

A new report from digital watchdog Adalytics shows hundreds of brands’ ads appearing next to unsafe content on UGC sites despite using AI tools to prevent exactly that from happening. 

• More than a dozen advertisers are raising questions about whether the AI tech is working as it should 
• Some ads are appearing next to racial slurs and sexual references 
• The fear is that brand safety vendors are overpromising and under delivering 
• Sources are asking for more transparency about how the AI model works 

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