Industry News
NEWS AND UPDATES FROM THE MEDIA INDUSTRY
Public Opinion is Getting More Private
A new Reuters Institute Digital News Report has found that fewer news consumers posted or commented so far this year compared with 2022, bringing "active participators" down to 22% from 27%. The research also shows that users who describe their experiences engaging with news online as negative are four times less likely than those who have had positive experiences to participate at all with news, whether by posting, commenting, or sharing. As the active group -- consisting primarily of educated and politically partisan men -- continues to shrink, news organizations risk giving it visibility and attention that outweighs the extent to which it represents the public. The study suggests that it may be time to re-evaluate how participation metrics are used as a gauge of newsroom success.
Read more about the Digital News Report here.
#media #strategy #consulting
Crime Pays - for Podcasts
True crime is the most common subject of the top-ranked podcasts in the U.S., a new study has found. According to the Pew Research Center report, more than a third of adult podcast listeners say they regularly listen to podcasts about true crime. Other findings of the study include:
- American women are almost twice as likely as men to listen to true crime podcasts.
- Listeners with less formal education are more likely to choose podcasts about true crime than those with college degrees.
- Podcasts about true crime are more popular with younger listeners than older listeners.
While the top-ranked podcasts focus on true crime, topics including comedy, entertainment, and pop culture are more popular among listeners in general.
Read more about the full Pew Research Center report here.
#media #strategy #consulting
Has the Cable News Business Lost Its Lustre?
Many media businesses have long had cultural influence that outpaced significant financial success. According to a story in The Rebooting, that era may be coming to a close for the cable news sector, as it's estimated that in just a few years only about one-third of Americans will have cable. Factors contributing to the decline of cable news influence and economic viability include:
- An aging audience, which is less attractive to advertisers.
- The decreasing popularity and profitability of cable bundling, especially as more live sports programming goes direct.
- The increasing popularity of YouTube and other non-cable platforms.
- Turmoil around personalities, including Tucker Carlson at FOX and Chris Licht at CNN, has also contributed to a decline in cable viewership.
Read more of The Rebooting story here.
#media #strategy #consulting
