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Public Opinion is Getting More Private

July 5, 2023

A new Reuters Institute Digital News Report has found that fewer news consumers posted or commented so far this year compared with 2022, bringing "active participators" down to 22% from 27%. The research also shows that users who describe their experiences engaging with news online as negative are four times less likely than those who have had positive experiences to participate at all with news, whether by posting, commenting, or sharing. As the active group -- consisting primarily of educated and politically partisan men -- continues to shrink, news organizations risk giving it visibility and attention that outweighs the extent to which it represents the public. The study suggests that it may be time to re-evaluate how participation metrics are used as a gauge of newsroom success. 

Read more about the Digital News Report here.

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