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Women’s Pro Sports is Hot!

May 28, 2024

https://www.quantummedia.com/uploads/women_s_sports.jpg

Some are calling it the Caitlin Clark effect.

  • Women's March Madness smashed viewership records and interest in the WNBA is following.
  • Twenty new professional teams will play their first games across different sports in 2024.
  • Women’s sports fans have higher levels of engagement than men’s, according to PWC.
  • Fans are three times more likely to attend a game if they follow a female athlete.
  • Investors are taking notice of the opportunity, but many teams and leagues face financial challenges.

More from Axios here.

#media #strategy #consulting #sportsviewership #womens sports