Jeremy Kagan

Senior Consultant

.(JavaScript must be enabled to view this email address)

Jeremy  is a growth and innovation consultant, and strategic advisor to startups and digital media companies.  He is Professor of Digital Marketing at Columbia Business School, and Faculty Director of the Digital Marketing Strategy executive education program, and teaches graduate and executive education classes. Jeremy also teaches the Digital Marketing Intensive and the Business of Gaming in the Cornell Tech MBA program, and Foundations of Entrepreneurship at New York University’s Stern School of Business and Tandon School of Engineering.  

Jeremy is the author of “Digital Marketing: Strategy and Tactics”, the first textbook for digital marketing, was published in 2018 by the Wessex Press, and is now in its second edition, with international editions available as well.  His new book “Designing the Successful Corporate Accelerator” was released by Wiley in 2021.  Jeremy previously was the founder and CEO of Pricing Engine, a digital marketing platform that enabled small businesses to benchmark, optimize, and expand their search and social advertising campaigns.

Previously, as the Managing Director of the Eugene Lang Entrepreneurship Center at Columbia Business School, Jeremy managed curricular and co-curricular offerings, the Lang Fund for early-stage investment, the Columbia Startup Lab, and launched the Columbia Alumni Virtual Accelerator. 

Jeremy has been a speaker and corporate trainer in the digital media industry. His clients include companies in content, services, and e-commerce, as well as traditional advertising agencies needing digital media expertise. Jeremy previously worked at Sony Music Entertainment in the Global Digital Business, where he was the Vice President of Global Account Management, working with large partners such as Nokia and Sony Ericsson. Before this, he was Vice President/Director of Strategy and Customer Insight for Publicis Modem, a leading digital advertising agency, where Jeremy headed research and innovation out of the New York office.