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NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS

Quantum Media Principal Erica Gruen discusses the media M&A environment with Adweek

August 25, 2023

Adweek's Mark Stenberg recently evaluated the state of media M&A.  Overall, although he says that “a cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this year to its lowest level since 2020," he predicts that there will be an uptick in deals.  Delving into just why that is the case, he spoke to Quantum's Erica Gruen, who explained, "“If a company is completely ad-dependent, they are in a bad position. If they have thought about the new ways in which users are consuming media and how they are going to diversify to meet those needs, they are going to be alright.”  Read the full story, in Adweek, After Record Downturn, Media M&A Shows Signs of Rebound.  

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