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NEWS AND UPDATES ON QUANTUM PARTNERS AND PROJECTS
Intentful, a winner of Comp Biz Strategy Consulting with Quantum, is changing the world of traditional content creation
May 23, 2022
Intentful.ai is one of the three winners of Quantum’s Second Annual complimentary consulting program. The company is a content marketing service that leverages data and AI to create high-quality, targeted content relevant to audience interests and search intent. They have successfully introduced new high standards for quality and relevance while drastically reducing costs and turnaround times for article writing for all kinds of clients.
Quantum Media Senior Consultant Margaret Downs worked with CEO/Co-Founder Marina Petrova, to answer several key questions as they expand their sales.
The consult attacked the overall question about how to explain the value they deliver to customers, especially those who don’t understand what AI is, or have a negative view of AI, including:
- Finetuning the brand to encompass a broader market footprint and to communicate what differentiates the company’s offerings and capabilities while at the same time segmenting and prioritizing their target markets
- Demonstrating results and impact
- Explaining return on investment for their services
- Pursuing competitive advantage by making themselves indispensable full-service partners with their clients
Since Downs and Petrova’s meeting, Intentful.ai executives have been invited speakers at Oxford's Said Business School’s AI program, Exeter University and The Future of Modern Marketing conference.
#managementconculting #media #strategy
