Industry News
NEWS AND UPDATES FROM THE MEDIA INDUSTRY
What AI is Getting Right and Wrong
The head of Global Policy at Hugging Face, a GitHub-style clearinghouse for open-source data sets and models, was the first person to test ChatGPT for social impact bias. She’s now advising regulators from the US and the EU. Read more about what she sees as the promise and perils of large language models here.
Women’s Pro Sports is Hot!
Some are calling it the Caitlin Clark effect.
- Women's March Madness smashed viewership records and interest in the WNBA is following.
- Twenty new professional teams will play their first games across different sports in 2024.
- Women’s sports fans have higher levels of engagement than men’s, according to PWC.
- Fans are three times more likely to attend a game if they follow a female athlete.
- Investors are taking notice of the opportunity, but many teams and leagues face financial challenges.
More from Axios here.
#media #strategy #consulting #sportsviewership #womens sports
Will anime go the way of gaming for marketers?
Once only used in marketing by brands endemic to gaming due to their strong natural connection to the anime audience, now mass brands, such as McDonalds, are using anime imagery and narrative in their advertising and marketing.
- Still considered an experimental area for many brands — more of an innovation spend — but this is likely to change as more brands get involved
- As it worked with gaming, sports is an easy entry point for advertisers looking to get into anime by integrating into the content itself
- Interest in both gaming and anime benefited from COVID-19 behavioral changes during lockdown
More from Digiday here
#media #strategy #consulting #anime #marketing #advertisers
