Industry News
NEWS AND UPDATES FROM THE MEDIA INDUSTRY
Digital Natives Not Digitally Exclusive
New research on Gen Alphas (6-to-16-year-olds) finds that this digital native group also embraces a healthy share of off-line experiences.
Take shopping for example. Almost as many Gen Alphas in VML’s research enjoy in-store shopping (78%) as they do online shopping (80%).
And their favorite downtime activity? Seventy-five percent cited watching TV followed by watching YouTube (70%) and playing on a phone or tablet (66%).
The full report from VML can be accessed here.
#media #strategy #consulting #GenAlpha
AI Used to Offer New Perspectives on News Stories
AI used to offer new perspectives on news stories
An AI-driven news feed is offering a chatbot used to seek additional angles on a news story from sources across the globe. It can be found in the Signals feed from Semafor.
- This is a new approach to generative AI companies for news publishers.
- Enhanced from a “substantial” Microsoft sponsorship, the Chatbot was built not by the tech giant but by Semafor's own newsroom. Microsoft will help the start-up refine the tool.
- This makes Semafor one of the first newsrooms to visibly incorporate ChatGPT into its workflow.
Read more from the Press Gazette here.
#management consulting #strategy #marketing
Ted Lasso and Suits For the Win!
Americans streamed an incredible 21 million years’ worth of content last year, a significant 17% increase in time spent with streaming over 2022. While TV usage overall is flat year over year, streaming now makes up the largest category of viewership over cable and broadcast. The actors’ and writers’ strikes lowered production of new shows in 2023 and an adjustment in content licensing strategies away from service exclusivity led to some surprising trends.
- Suits, a popular but never top hit show that aired on USA Network from 2011 to 2019 hit Netflix and Peacock where it combined for the most total minutes viewed over all acquired series across all platforms.
- In the original program category, the can-do series Ted Lasso on Apple TV+ came in as the number one series in total minutes viewed, even though there is a smaller number of subscribers to AppleTV+ over Netflix,
See more details from Nielsen here.
#strategy #media #consulting #streaming #viewerbehavior
