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What Does LinkedIn’s Repeated “Record Engagement” Really Mean?

July 29, 2023

LinkedIn has once again reported "record levels of engagements," as it has for almost every quarter since 2018. But a story in Social Media Today raises questions about what that means, especially for specific feed activity and post performance. And some of the information provided by LinkedIn doesn't necessarily add up: Despite losing more than 59 million members in China because of regulatory issues, and removing China from its list of 200 countries with members, LinkedIn doesn't appear to have removed those Chinese users from its total membership count of 930 million.

Read more of the Social Media Today story here.

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