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Taking it Personally: Results of the Largest Privacy Study Ever Conducted

December 16, 2023

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The largest privacy study ever conducted has revealed that a large majority of consumers are very concerned about how their personal information is being collected and used. The results run counter to the conventional wisdom that consumers have become jaded and are no longer particularly concerned about privacy. More than 45,000 Americans over the age of 25 responded to the Publishers Clearing House study. Additional findings include: 

  • While 86% of those surveyed are concerned about data privacy and security, only a fraction feel well-informed about how their personal information is being used.
  • Most participants believe that almost all their data is personal, including exercise and TV viewing habits.
  • Almost two-thirds of survey respondents say both government and businesses should be responsible for data privacy and security.

Read the TVRev story here and download the complete study here.

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