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“Streak” feature creates a winning streak

August 10, 2023

The language learning app Duolingo has significantly boosted its daily active user count to 17 million (in June), with its streak feature largely credited for the upswing. While education apps have generally seen a decline in downloads, two other language-learning apps, Busuu and Drops, also experienced significant increases in user engagement and overall app usage after introducing a streak tracking feature. According to a Business of Apps story, while it's still unclear to what extent other types of applications would benefit, it's likely that introducing well-designed streak features would enhance user loyalty and increase app performance in any field.

Read more of the Business of Apps story here.
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