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Publishing during the Pandemic

October 12, 2020

News organizations and media outlets have seen continued growth in subscriptions throughout the pandemic, despite the fact that many consumers are experiencing financial uncertainty and decreases in income. But whether subscription growth can replace the advertising revenue lost during this period remains to be seen. According to the author of the newly-released report, "The Publisher's Guide to Navigating COVID-19," publishers will need to offer non-COVID content to retain the new audience. #media #consulting #strategy Read more here.