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Price Hikes and Ads Make Streaming Look More Like Cable
August 30, 2022
As subscriber growth has slowed, streaming services have raised prices and introduced ads to make up the difference in revenue. One result: The long-time pitch that streamers are a consumer-friendly alternative to cable has lost traction. According to a Bloomberg story:
- Streaming services barely grew in the second quarter of 2022 in the U.S. and Canada.
- The cost of ad-free subscriptions is rising.
- The number of people paying for TV is declining, but consumers are actually watching more video online.
- There are still untapped markets for streaming services outside North America. Asia Pacific is the only region where Netlix is growing, and Amazon is investing heavily in overseas markets.
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