Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
November 30, 2023
Increasing numbers of content creators are using food to diversify and attract more interest from brands. TikTok and Instagram segments, often produced at home, offer a much more cost-effective way than traditional advertising for brands to have their products, including snacks and appliances, featured in front of a large audience. And interest in cooking and other food content, which first jumped during COVID lockdown, has continued to grow, with one marketing analyst finding a 30% increase in client interest in those topics just in the past year.
Read more of the Digiday story here.
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