Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

How Competition with Google in Search Might Change the News Publishing Business

October 25, 2023

Search is the main pipeline for delivering audiences to news publishers, and Google is the major supplier. For decades, the rules governing search have been based on Google's market dominance, which has been established to a large degree by the company paying billions of dollars to companies including Apple to make Google the default search engine on their products. But if the trial currently underway in U.S. District Court results in a ruling that Google has operated in violation of antitrust laws, the search landscape may be significantly altered. According to an analysis by Nieman Lab, possible results include:

• Development of new models for platform monetization.
• Apple appears to be in the strongest position to become the biggest search company other than Google.
• Publisher relationships with AI are likely to get more complicated and will potentially become more profitable.  

Read more of the NiemanLab story here.

#media #strategy #consulting