QM Events
April 29, 2021 ARCHIVES
How does The Information, known for original, in-depth reporting about all things tech, disrupt the business-as-usual coverage of the industry? Lessin will tell us about running a compelling news organization that has deeply reported articles about the technology industry that you won't find elsewhere. And she will share how being a woman founder and boss within male-dominated environments of startups and tech is often a good thing.The Information was considered a “disrupter” media property when founded in December 2013. Now with seven years of data-analysis, breaking stories and deep, nuanced reporting on technology companies the company is considered “mainstream” itself. Proof of how influential the organization has become in covering tech was that an attack article by a New York Times media reporter was published in February 2020.
The Information’s business model is primarily subscription driven, priced at $399 per individual per year. Lessin has stated publicly that the company has more than 20,000 subscribers and that they have been profitable since 2016. The news property accepts no advertising, although its events business, has commercial sponsorships. The company has also started an accelerator for news startups.
Media Guru events are well-known for their “no speeches, no Power Point” promise: Just compelling one-on-one conversation with a fascinating personality making news in the media business, followed by Q+A.
Quantum Principal Ava Seave will be moderating this event on Thursday April 29 at 6:00 pm. For more information and to sign up for this event, go directly to the HBSCNY site.