CONSULTANTS TO MEDIA, ENTERTAINMENT AND INFORMATION COMPANIES
 

QM Events

May 16, 2023     ARCHIVES

NEW DATE!  Hype or Real? Practical use of AI and what to know to start integrating AI into your work.

Intentful image 3.3.23

Discussions about how AI will shape the future are everywhere – from major publications to social media feeds. It is one of the hottest topics in the VC world, too, as the advances in AI and NLP (Natural Language Processing) have been identified as one of the major breakthroughs of the century. In fact, many believe we have already reached singularity. 

Yet, is it hype? Or if you are not using AI in your work, are you lagging behind? 

  • Join us on May 16 for a lively session with two  AI founders and experts 
  • At the Columbia Startup Lab, 69 Charlton on the first floor. 
  • At 5:00 pm doors open for networking and the discussion starts at 5:45 pm until about 6:45 pm.   
  • Admission is free.  
  • RSVP to https://forms.gle/5yt3PYbF8ZCv8K4f8

In this session, Margaret Downs, executive coach and Quantum Media senior consultant, interviews Marina Petrova and Bruce Amick, the co-founders of Intentful. Marina and Bruce are early adopters of the use of AI and NLP in commercial projects and have a lot of insight into the practical application of the technology. 

Some of the topics we will cover include:

  • What are AI and NLP, in simple terms?
  • What are the use cases beyond content creation?
  • Why does AI make things up, and how can you manage that? 
  • Will the way we search change?
  • DEI in AI – why is some of the output far from the DEI standards of 2023?
  • How can you get started with integrating AI in your organization?

Come to the session prepared to be inspired, and leave with ideas about how AI can transform your business. 

The panelists are two executives from NYC-based Intentful. Throughout their careers, Marina Petrova (CEO) and Bruce Amick (COO) have championed technical innovation to drive business growth by connecting technologies with insight and creativity. 

Since 2021, Intentful has  launched thousands of projects for The Shubert Organization representing 30 Broadway shows, The Metropolitan Opera, New York City Ballet, Rakuten Viber, HotelPlanner, and Hilton, to name a few. In addition to the commercial work, last summer Marina and Bruce trained AI models to impersonate William Shakespeare, Winston Churchill, Jane Austen, and Oscar Wilde for a debate at Oxford Union in the UK.

Marina Petrova is an omnichannel communications professional with 20+ years of experience in digital, creative, and media, working with brands and customers in more than 50 countries. She had senior management roles with Publicis, WPP, and New York Online. Marina’s experience includes hundreds of projects launched for Colgate, Hill’s, General Mills, Air France / KLM, GM, National Geographic, HP, and many others. Marina is a frequent speaker on digital transformation, the practical use of AI, data, search, and DEI in AI.

Bruce Amick has 30+ years of experience bringing innovation and operational leadership to a handful of iconic companies in entertainment, tourism, and finance; guiding new businesses or corporate divisions from conception to flourishing operation for Cameron Mackintosh, Inc., Broadway.com, The Shubert Organization, and Banco Bilbao Vizcaya Argentaria (BBVA).
 

About Intentful

Intentful trains AI to know your brand, thus delivering high-quality, relevant content at a fraction of the cost and time of traditional methods. It is human and artificial intelligence, combined: the approach is built on a unique combination of human expertise, the use of data insights, artificial intelligence, and a deep understanding of engagement metrics that drive performance. In the last 18 months, Intentful has been invited to give presentations on the practical use of AI at University of Oxford, Singularity University, World Federation of Advertisers, MMA's The Future of Marketing Summit, eTourism Summit, IPW, and World Travel Market. 

Margaret Downs will moderate the session. Margaret is an executive coach and senior consultant with Quantum Media. A member of the Harvard Business School Class of 1985, Margaret has advised many prominent companies and their leaders, inside and outside of the media sector. Her consulting speciality is organizational strategy, design and transformation. She also coaches senior and mid-level leaders wishing to reach their full leadership potential.

Admission is free.  Just RSVP to https://forms.gle/5yt3PYbF8ZCv8K4f8  Have your questions ready! #AI #strategy #managementconsulting


Quantum Media organizes both the Media Guru and Media Disruptor series in conjunction with the Harvard Business School Club of Greater New York. Occasionally, we may also recommend other media events to our mailing list.

The Media Guru and Media Disruptor series feature top business leaders and innovators speaking to club members and guests in informal sessions about the art and business of media. The talks are formatted as question and answer and are generally off the record. Media Guru and Media Disruptor events are breakfasts or after work events and are held at different venues around the city. Subscribe to the mailing list for schedule and details.

About Media Guru

SPEAKER EVENTS WITH MEDIA INDUSTRY LEADERS

Quantum Media organizes both the Media Guru and Media Disruptor series in conjunction with the Harvard Business School Club of Greater New York. Occasionally, we may also recommend other media events to our mailing list.

The Media Guru and Media Disruptor series feature top business leaders and innovators speaking to club members and guests in informal sessions about the art and business of media. The talks are formatted as question and answer and are generally off the record. Media Guru and Media Disruptor events are breakfasts or after work events and are held at different venues around the city. Subscribe to the mailing list for schedule and details.