Quantum Media Team

Principal

Quantum Media Team

Principal

Quantum Media

http://www.quantummedia.com/our-team/principals/erica-gruen | Printed on: October 18, 2017

Our Team

Erica gruen sm
Erica Gruen

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A creative and respected media brand-builder and visionary, Erica Gruen is a recognized leader in television, advertising, and digital media. As a principal with Quantum Media, Erica uses her creative and financial acumen to build business for many of the world’s largest entertainment and publishing companies, including business development, branding, marketing, content, and distribution strategies for Microsoft, Pearson Digital Learning, Hearst, the Comcast Networks, Rodale Publishing, Oxygen Television, Weight Watchers, A&E, Court TV, CNBC, Reader’s Digest, Captivate Media, Working Mother Media, Columbia University School of the Arts, and others.

Selected achievements include:
Erica masterminded one of television’s biggest brands as President/CEO of The Food Network and FoodNetwork.com, the #1 site for food. Taking over in June 1996 when the network had no ratings and no distribution, she staged a complete brand and programming turnaround and created a blockbuster in only two years - introducing the smash hits Emeril Live!, The Two Fat Ladies, and The Iron Chef. Food Network is the only basic-cable network in history to become profitable on advertising revenue alone: a testament to Erica’s understanding of how to attract viewers and how to deliver them to advertisers.

  • Created a $20MM online paid-subscription business from scratch (developing TheBiggestLoserClub.com with NBC and Reveille, and CelebrityFitClub.com with MTV), and launched a NY Times-best-selling line of books and custom magazines around The Biggest Loser.
  • Developed strategy and content for a number of print publishers transitioning to broadband video, with shows running currently on GoodHousekeeping.com and MensHealth.com, among others.
  • For a Comcast-owned network, which was struggling to attract viewers and advertisers, improved primetime ratings 100% in less than 12 months and improved the overall roster of advertisers.
  • For a top women’s-service magazine (104-yr old publication with 26MM monthly readers), recreated the brand strategy that relaunched to significantly higher newsstand sales, circulation and ad pages.

Before joining Food, Gruen was Director, Media Services for Merkley Newman Harty (Omnicom). Prior to that, she was SVP, Strategic Media Resources at Saatchi & Saatchi Advertising, the world’s largest ad agency at the time. There she created, secured funding for, and ran Saatchi’s branded entertainment unit, one of the first of its kind on Madison Avenue, serving Procter & Gamble, Toyota, Lexus, General Mills, L’eggs/Hanes and Nabisco. Her many Emmy-Award winning series included What Every Baby Knows with Dr. T. Berry Brazelton. As Saatchi’s chief new-media strategist, she also advised all of Saatchi’s Fortune 100 clients in North America on investments in emerging media.

Erica was digital when digital wasn’t cool. Way back in 1995, she started one of Madison Avenue’s first digital advertising agencies, Saatchi & Saatchi Interactive, and was named to New York Magazine’s “Cyber 60” list that year. Toyota.com, Tide.com and YouRuleSchool.com (General Mills kids’ cereals) were some of the first consumer-advertising web sites ever built.

Gruen entered television as Marketing Manager for the national launch and rollout of Bravo and Rainbow. In 2006, she was named to the prestigious Cable Pioneers Society. She is a Past Chair of the Women in Cable and Telecommunications Foundation and an Honorary Chair of Cable Positive. Gruen holds an M.S. in Educational Psychology from the University of Wisconsin and a B.A. With Honors from the University of Michigan. She serves on many boards, including Theatreworks USA (immediate past Chair of the country’s largest children’s theater company), and is a Trustee and Secretary of the James Beard Foundation, awarding the yearly culinary “Oscars.”

Spotlight On:

The New York Times Recognizes Gruen’s Turnaround Branding Success

The New York Times recently gave a shout out to Erica, recognizing her contribution to the turnaround and subsequent success of the Food Network brand, one of America’s most popular TV channels. In the Sunday Magazine cover story of August 2, the Times said, “Erica Gruen, the cable executive often credited with putting the Food Network on the map in the late ’90s, recognized early on that,

as she told a journalist, ‘people don’t watch television to learn things.’ So she shifted the network’s target audience from people who love to cook to people who love to eat, a considerably larger universe and one that—important for a cable network—happens to contain a great many more men.”