Quantum Media Team


Quantum Media Team


Quantum Media

http://www.quantummedia.com/our-team/principal/ava-seave | Printed on: February 23, 2018

Our Team

Ava seave sm
Ava Seave

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Ava has a broad range of experience across a diverse group of media organizations. Her particular strengths lie in all types of marketing, strategic planning, new product development, as well as post-merger integration. Ava also works with numerous non-profit companies as well.

While with Quantum Media Associates, Ava has provided senior-level management consulting services to many media companies. For example:

  • For large, international commodities media company: qualitative research and strategic analyses and recommendations for the digital news operation
  • For numerous consumer magazines, web sites, special interest publications and newsletters: on retainer to offer new product ideas and general circulation and audience advice
  • For a large trade publication company: conducted an extensive distribution audit, analysis, and best practices evaluation
  • For a major special interest media property: worked with the staff team in conducting an extensive analysis and business plan to launch a new source of subscriptions and membership products
  • For an important international art institution: on retainer to work with finance, research, visitor services and education staffs on wide-ranging projects
  • For one of the largest consumer magazine publishers in the U.S., ran an editorial and content “assets” audit and strategic study to recommend best practices and cross platform efforts
  • For an international weight loss and lifestyle company, on retainer to help with periodical publication, book, digital and e-book strategy
  • For a daily newspaper and Web site: wrote the business plan, hired staff and integration firm, researched line extensions and launched the publication.

Before joining Quantum Media, Ava worked as a general manager at Scholastic Inc., where she directed the Trumpet Club and Scholastic Specials business units. These book clubs sell licensed and original paperback novels, picture books, software, educational toys and novelty items to children and parents through direct mail promotions to classroom teachers, Pre-K to Grade 6.

For many years, Ava was at The Village Voice; as general manager, she was responsible for all non-advertising revenue and administrative management including circulation (both single copy and subscription), shipping and distribution, list sales, print and on-line syndication and consumer advertising and public relations. She also worked at TVSM, the country’s largest cable listings magazine, as general manager of TV Time (now Total TV) and at Dell Publishing as director of sales and as director of market research.

Ava is an Adjunct Associate Professor at Columbia Business School, teaching “Media and Entertainment Consulting Projects” and an Adjunct Assistant Professor at Columbia Journalism School, co-teaching the course “Managing the 21st Century News Organization.” She is a contributor to Forbes.com, writing on the media. Ava has published two books: She is coauthor (with Bill Grueskin and Lucas Graves) of “The Story So Far: What We Know About the Business of Digital Journalism,” a report published in May 2011 by Columbia Journalism School and the Tow Center for Digital Journalism that examines online traffic and engagement patterns, emerging news platforms, paywalls, aggregation and new sources of revenue. Ava is also co-author (with Jonathan Knee and Bruce Greenwald) of the widely reviewed book published by Penguin’s Portfolio line in October 2009, “The Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies.” For the FCC Report (June 2011) on the Future- of- the- Media task force, she contributed research and writing as part of the working group that produced “The Information Needs of Communities: The changing media landscape in a broadband age.” At NYU she has taught Marketing and “Managing E-Technology” at the School of Professional and Continuing Education.

Ava is on the Board of Directors of Waywire.com. She is also a Board member of three non-profits: The American Poetry Review, DeLaSalle Academy, an independent middle school for extremely bright, but financially challenged middle schoolers and The Pembroke Center at Brown University.

Ava graduated from Brown University with an A.B. (Phi Beta Kappa) and Harvard Business School with an M.B.A.

Spotlight On:

Praise for The Curse of The Mogul, co-authored by Ava Seave

Curse of the Mogul

“The Curse of The Mogul: What’s Wrong with the World’s Leading Media Companies”

By Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?

We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that “content is king” and “growth is good.” But for all the excitement, glamour, drama, and publicity they produce, why can’t these moguls and their companies manage to deliver the kind of returns you’d get from closing your eyes and throwing a dart?

In The Curse of the Mogul, Jonathan A. Knee, Bruce C. Greenwald, and Ava Seave lay bare the inexcusable financial performance that lies beneath Big Media’s false veneer of power.

In an industry built on celebrity, mogul-fueled megalomania has run rampant, with shareholders footing the bill. Moguls have successfully propagated a myth that both makes them appear indispensable to the business and justifies their lousy performance: since they are managers of creative talent and artistic product, being subject to appraisal using traditional strategic, financial, or operational metrics is just unfair, isn’t it?

By rigorously examining individual media businesses on their own terms, the authors point out the difference between judging a company by how many times its CEO is seen in Sun Valley and by whether it generates consistently superior profitability. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air-filled mogul balloon crashing down to earth.

Critical Recognition for The Curse of the Mogul

“[The Curse of the Mogul] explains how digital technology has undermined almost all media and why this creative destruction is set to continue…Offers offers some timely advice to old- and new-media executives and investors.”
—Gordon Crovitz, Wall Street Journal

“The authors argue lucidly that the cadre of media moguls who dominated headlines for much of the past two or three decades have been deal junkies chasing rivals out of misguided notions about how to achieve long-term success….It’s hard to argue with these folks.” —Fortune

“[The Curse of the Mogul] delivers by separating real from imagined aspects of the competitive landscape.”—The Deal

“Worthy of a juicy TV drama.”—Star Magazine

Buy Curse of the Mogul from: Amazon, 800CEORead or Barnes and Noble.