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New Principal Stefanie Lemcke

Jean Hellering
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Jean Hellering, Associate, Quantum MediaJean Hellering is a publishing and direct marketing industry consultant specializing in financial/business modeling and business analysis.

Since founding Hellering Associates in 1995, Jean’s business modeling work has been used extensively by Time Inc. both by individual titles and on corporate level projects. She has provided virtually all their New York based titles, including Money, Fortune, Time, Sports Illustrated, Entertainment Weekly and others, with analyses to help them make a wide range of decisions from expanding mail volumes, to renegotiating partnership agreements to launching new titles. In addition, Jean was a member of the launch team for Real Simple. She has also provided decision support services on major acquisitions including Times Mirror and Synapse. Jean’s client list also includes America Online, American Express Publishing and Tufts University Health and Nutrition Newsletter.

Jean’s unique background encompasses magazine circulation and merchandise direct marketing, strategic planning and analysis as well general business management. For example, Time Warner’s Music Sound Exchange (MSE) initially tapped Jean as a consultant to shape the business strategy, prepare the business plan and develop initial marketing initiatives for its music and entertainment catalog and direct mail company. She then joined the firm as Vice President/General Manager, responsible for business analysis and tracking, budgeting, long term planning and reporting to the company’s Board of Representatives. During Jean’s tenure the company grew from a start-up into a business with over $50 million in sales.

Jean’s publishing and marketing experience also includes a range of consumer marketing positions at Time Inc. She received her MBA from the Wharton School and an undergraduate degree in Commerce from the University of Virginia.

 

 

Photo by Tobias Everke

Quantum Highlights

New Principal Stefanie Lemcke

Stefanie Lemcke joins Quantum Media

Stefanie Lemcke is a German consultant based in New York advising European and US companies on the development and implementation of new business and product strategies with a focus on online video, television and internet technologies. She has written several market studies on a broad range of media topics and frequently conducts media trend tours for senior media executives in New York and the Sillicon Valley. As a consultant she has also specialized in setting up businesses and sales opportunities for American companies in Europe.

Lemcke is a trained lawyer with a Ph.D in international copyright law. She has obtained her M.B.A. in Media Management with the Master Thesis on Video on Demand services. She serves as a visiting teacher at the Steinbeis University in Berlin, and at the media department of the Stern School of Business in New York where she regularly holds lectures on the German and US TV and broadband industry.

Prior to founding her own company in 2003, Stefanie Lemcke headed the Pay-per-View and VOD department at Premiere AG, the leading Pay TV platform in Germany. In this position she was responsible for the business development of the service, the selection, scheduling and acquisition of film, sport and music events, the marketing of the service as well as the development of new technical solutions and strategic alliances. From 2000 – 2001 she was responsible for the development of product strategy at Premiere AG. Her responsibilities included the development of business models and the negotiation of all agreements with third party channels (e.g. Disney Channel, Discovery Channel, Jettix).

From 1999 to 2002 she headed the Business & Legal Affairs Department of Buena Vista Germany GmbH (Disney). As part of the management team she was responsible for the launch of the channel in the German, Swiss and Austrian market place.