Alisha Alonso

Principal

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Alisha Alonso is a senior business strategist with broad experience growing Media & Information services companies and navigating them through major transitions. She is experienced in leading the development and execution of strategic initiatives to accelerate business growth, optimize operations and drive revenue. Her primary focus is on creating value propositions, identifying growth opportunities, setting strategic direction, and solving market problems ahead of the competition. She is a creative thinker and collaborator able to influence and drive product development, investment, acquisition and operational enhancement across global organizations. She has particular interest in the content and product categories of media related to food, cooking, nutrition and wellness.

Alisha has held a series of focused roles in product management, business strategy and corporate planning, with responsibilities including analysis of markets, acquisitions and investment opportunities. In her most recent business role, Alisha developed the value proposition and set the strategic direction to drive commercial delivery of S&P Platts’ $350M global oil information product portfolio. She managed international customer outreach and synthesized competitive dynamics and evolving market trends to develop a new content strategy for a 100+ editorial news organization. Products were repositioned, customer experience was enhanced, Platts’ relevance in the market improved and profits increased.

In addition to her product management role, Alisha was also responsible for developing the entire business’ strategic agenda. She managed communication of the business strategy across multiple functions in the organization and tested the alignment of content and commercial decisions with the strategic goals. She analyzed and developed actionable recommendations for investment, acquisition and divestiture and led due diligence and negotiations on partnerships that yielded improved commercial terms and incremental growth.

Before joining Platts, Alisha worked for its corporate parent McGraw-Hill, in an internal consultative role leading its strategic planning process and projects to support the business strategies for four of its information companies. She managed the due diligence process for acquisitions, developed and communicated strategic rationale and led back office cross-functional activities in preparation for business integration. She also analyzed financial outcomes of acquisitions, created new plans that effectively reduced operating costs, refocused strategic priorities and more fully integrated the businesses under new management.

Early in her career, Alisha spent five years at Bloomberg LP in media marketing and business development roles, overseeing multi-media marketing solutions services and managing corporate client partnerships to expand the company’s media business.

Alisha earned her MBA at New York University’s Leonard Stern School of Business and holds a BA in Economics from Tulane University.