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Principal

Anne Kinard
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Anne Kinard, Principal, Quantum MediaAnne has a broad range of publishing expertise from running the business sides of independent magazines for many years. She specializes in circulation, specifically in marketing, strategic planning, fulfillment and streamlining systems. Her experience as the publisher for several growth-oriented publishing companies gives her an in-depth knowledge of the workings of all areas of magazine publishing.

Anne has been consulting since 1999. Consulting engagements have included interim circulation management; circulation turnarounds; circulation and business modeling; strategic planning; development of new marketing programs; creation of more efficient systems; departmental reorganizations; staff training in circulation; ABC, BPA audit and postal compliance; and increasing marketing efforts towards the internet. She works with large consumer titles, independents, startups, as well as controlled circulation titles.

Prior to becoming a consultant, Anne was Publisher of Lingua Franca, founding Publisher of University Business, Circulation Director of the New York Review of Books and the US Publisher of Granta magazine. As a consultant, her clients have included Primedia, Meredith, BASS, WeightWatchers, Working Mother, NAFE and many other independent magazines.

She started her publishing career at Penguin Books in adult editorial. Anne graduated from the University of North Carolina, Chapel Hill.

Sample engagements:

  • Interim Management: Acted as Interim Circulation Director during transitional phase and managed transition to permanent hire, for a paid, consumer title with controlled ‘sister’ publications
  • Systems/Analysis: Revised, automated, and streamlined circulation systems (for better reporting and analysis) for a group of paid titles
  • Modeling/Strategy: Ran circulation models and advised generally on circulation strategy, marketing, acquisition and retention efforts, for a large, consumer title
  • Strategy/Implementation: Advised on circulation strategy and assisted in implementation of the strategy for a large, consumer title
  • ABC/BPA Compliance: Organized and managed publisher’s statements and audits for both controlled and paid titles for a multi-title publisher and trained staff to take over statements
  • Departmental Reorganization: Worked with a multi-title publisher to reorganize the functions within the circulation department. Helped to train staff in new positions.
  • Fulfillment RFP: Developed customized RFP and assessed fulfillment house proposals (systems, services, pricing and fit) for a publisher with multiple, integrated titles


Photo by Tobias Everke

Quantum Highlights

International Content Licensing for the New York Times

NY Times Content Licensing

For the Paris office of the New York Times Syndicate (NYTS), business is always brisk. Over 4,000 worldwide publications – both newspapers and magazines – are on the line requesting reprint rights for top articles from luminaries such as Umberto Eco or Thomas Friedman, for political satire cartoons, or increasingly for video content for websites.

Yet when the NYTS approached Quantum’s Europe antenna, the issue was how to develop a portfolio of magazine licenses that the NYTS represented for international licensing, with limited success. Among the titles represented were Harvard Business Review, Women’s Wear Daily (then part of Fairchild), Foreign Affairs, Prospect, and others.

Within a few months, Quantum had identified potential licensees in India, China, Russia, the Middle East and other countries in Europe and Asia. Thereafter, Quantum assisted in the negotiations with licensees, namely in the preparation of business plans and settling equitable terms.

The project also lead to the re-packaging of New York Times and third-party editorial contents in the business and fashion/lifestyle areas for use in foreign newspapers supplements and magazines. Among the third party providers were many top management sources, including McKinsey, Wharton, INSEAD and others. This packaged material also trickled down to new sales contracts in the syndication area.