http://www.quantummedia.com/our-team/specialist/gretchen-grant | Printed on: December 11, 2017
Gretchen is a digital leader who transforms innovations into commercially successful endeavors. Skilled at monetizing relationships with business partners, advertisers, and customers, Gretchen diversifies the digital revenue sources for leading brands including television’s home improvement expert Bob Vila; HuffPost; Meredith Corporation; Nickelodeon, and MTV. Her imaginative, comprehensive approach encompasses: programmatic and direct advertising sales; e-commerce affiliate relationships; content syndication; social media monetization; portal partnerships; Internet-delivered television (“over-the-top TV”); paid online video; mobile apps; online radio; and broadcast and cable television.
Currently, Gretchen is CEO, Vila Media, LLC, the online business of Bob Vila. Adept at creating vision along with business discipline, she piloted the company from start-up to consistent profitability. Through broadening the site’s positioning from a how-to focus to also include inspirational ideas and product recommendations, she led 88% percent annual growth in unique visitors and 48% annual growth in revenue over the last six years. The site became the leading independent coach for the entire home improvement journey, counting Millennials, Gen Xers, and Boomers among its avid followers.
As General Manager for Meredith Interactive, Gretchen steered the growth of websites for leading women’s brands Parents.com, LadiesHomeJournal.com, and FitnessMagazine.com. Among other projects, she launched the rapidly growing video franchise at FitnessMagazines.com and oversaw design changes in the Parents.com portal that lifted traffic 45 percent.
Gretchen brings to digital monetization a background in business development, data analytics, and strategic planning. At Viacom Inc., she served as VP, Business Development, Nickelodeon Movies and VP, Financial Planning & Analysis. She started her career as a consultant at Booz Allen.
Gretchen enjoys mentoring start-ups for Entrepreneurs Roundtable Accelerator. She earned her M.B.A. at Harvard Business School and a B.A. in Economics at Yale University.