Quantum Media News

QUANTUM MEDIA NEWS

Quantum Media News

QUANTUM MEDIA NEWS

Quantum Media

http://www.quantummedia.com/news-item/quantums-ava-seave-interviewed-about-time-inc.s-pethero-start-up | Printed on: August 21, 2017

Quantum Media News

Quantum’s Ava Seave Interviewed About PetHero Start-up from Time Inc.

August 7, 2017

​“Time Inc. hopes to use its consumer data to learn new tricks,” wrote Digiday about the company’s new service venture, PetHero. Ava Seave, one of the media experts interviewed for the piece, explained that although publishers have had the opportunity to centralize their customer digital data for years, they’ve put it off since there was no obvious ROI in collecting it. And magazine ad revenue has grown dependably. “‘For a long time, magazine publishers knew [that audience data] was something they had, but they weren’t willing to pay the money necessary to combine the audiences,’” she said in the article.To read the full story, go here.

 

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