Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/testing-live-push-notifications | Printed on: November 22, 2017

Industry News

Testing live push notifications

August 5, 2017

The Wall Street Journal used the recent release of the Bureau of Labor Statistics monthly jobs report to test live mobile push alerts for its coverage. Working with the Guardian Mobile Innovation Lab, the Journal will be able to evaluate data points around engagement, time spent on live coverage and whether readers dismissed the notifications. Read more

here.

 

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