Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/hearst-tests-earning-revenue-with-affiliate-selling-through-dedicated-nativ | Printed on: October 18, 2017

Industry News

Hearst tests earning revenue with affiliate selling through dedicated native advertising sites

July 22, 2017

Hearst Magazines Digital Media is testing multiple affiliate commerce strategies to see what will work over time. Its main experimentation is with the “Best Products” site. The company’s global head of digital says the site, which is mostly search-driven but also uses Facebook to create broader recognition, is helping Hearst learn how to maximize the efficiency of commerce-focused posts. Read more

here.

 

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