Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/chief-content-officer-of-hearst-goes-very-untraditional | Printed on: September 19, 2017

Industry News

Chief Content Officer of Hearst Goes Very Nontraditional

February 1, 2017

A very favorable profile of Joanna Coles in the WSJ, may be a bit of a puff piece, but still quite interesting.

From the article: “Ms. Coles is pushing the boundaries at the legacy media company to keep it relevant. Beyond forging ties with tech companies like Snap Inc., whose holdings include Snapchat, and Airbnb Inc., she has been experimenting with TV and has taken an active role in advertising efforts and events, showing a willingness to let business and editorial activities intersect in ways once considered heresy in publishing.” To read the entire story, go here.

Joanna Coles
Joanna Coles

 

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