Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/ad-buyers-remain-committed-to-broadcast-networks | Printed on: August 21, 2017

Industry News

Ad buyers remain committed to broadcast networks

May 15, 2017

Despite the growth of cord cutting and new platforms, advertisers are on track to once again spend $9 billion—about the same as last year—on broadcast TV’s new fall season. Television still provides an enormous audience and other advantages to marketers, analysts say. Read more

here.

 

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