Industry News
SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY
Ted Lasso and Suits For the Win!
February 12, 2024
Americans streamed an incredible 21 million years’ worth of content last year, a significant 17% increase in time spent with streaming over 2022. While TV usage overall is flat year over year, streaming now makes up the largest category of viewership over cable and broadcast. The actors’ and writers’ strikes lowered production of new shows in 2023 and an adjustment in content licensing strategies away from service exclusivity led to some surprising trends.
- Suits, a popular but never top hit show that aired on USA Network from 2011 to 2019 hit Netflix and Peacock where it combined for the most total minutes viewed over all acquired series across all platforms.
- In the original program category, the can-do series Ted Lasso on Apple TV+ came in as the number one series in total minutes viewed, even though there is a smaller number of subscribers to AppleTV+ over Netflix,
See more details from Nielsen here.
#strategy #media #consulting #streaming #viewerbehavior
