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Quantum Principal Believes Axios’ B2B Expansion Can Give Them Customer Captivity

October 14, 2021

In Digiday's article about Axios HQ software-as-a-service which is “designed to teach companies how to write it its trademarked editorial style of ‘Smart Brevity’ for internal communications,” Quantum Principal, Ava Seave says the product has a lot going for it to capture and keep business customers.  She said, “The nice thing about a B2B business is that people get used to it and it gets embedded into their backend,” which ultimately makes it harder for those professional clients to end licensing deals.  To read the full story, go here. 

#strategy #managementconsulting #b2b