Quantum Media Team

Principal

Quantum Media Team

Principal

Quantum Media

http://www.quantummedia.com/our-team/principals/christine-arrington | Printed on: February 23, 2017

Our Team

Christine arrington sm
Christine Arrington

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Christine is a senior media executive with a proven track record of developing and leading profitable publishing and online businesses. Along with consulting, Chris holds an appointment as Senior Lecturer at the Jon M. Huntsman School of Business at Utah State University.

Chris is one of the rare publishing experts with extensive experience on both the business and creative sides of the business. She has both an MFA in writing from Columbia University and an MBA from Stanford University, together with extensive experience as a journalist and editor and as a senior media executive. She has a strong background in publishing management, financial plans, strategic planning, launches and relaunches, and custom publishing. She has particular experience in international media, having worked for 11 years at a senior level with two of Europe’s largest media companies, Gruner + Jahr (Bertelsmann) and Holtzbrinck.

As a Principal or Advisor with Quantum Media since 1998, Christine has worked with clients such as Rodale, Working Mother Media, American Lawyer Media and the startup National Children’s Book Project. Her projects have included a major magazine launch study including editorial concept and five-year business plan, an editorial overhaul following the completion of a comprehensive “reader satisfaction” study, the editorial component of a complete business analysis for “growth,” and investment presentations for a new venture to major publishing houses and private equity firms.

At Consumers Union, Christine was hired by Editorial Director Elizabeth Crow for a one-year assignment to help manage its $13 million editorial budget and staff of 91 professionals creating all content for Consumer Reports Magazine, CR.org web site, TV syndication, and 21 Special Publications. During that time she also produced a study for the Board of Directors on attracting younger customers, overhauled the 6-million-circulation Buying Guide, and led the redesign of the Digital Buying Guide.

At Scientific American Christine was Publishing Director of Scientific American Explorations. She oversaw all aspects of this new magazine on science fun for the family. Launched in late 1998, the magazine was named one of the “10 Best New Magazines of 1998” by the Library Journal.

At the Taunton Press she was publisher of Fine Cooking and Threads and again was responsible for all aspects of the business. She led Fine Cooking for four years, from a rocky launch to profitability in year four, with particularly robust newsstand sales of 85,000 copies at $5.95 per copy.

Christine was at Gruner + Jahr for seven years. There she launched the highly successful Custom Marketing Division; its leading publication was Target the Family for Target Stores, a division of Dayton-Hudson. Gruner + Jahr published eight issues a year for Target with an annual circulation of 9.5 million copies distributed nationwide in more than 830 stores. At G+J Christine was also director of strategic planning and worked on the highly successful relaunch of YM, including hiring Bonnie Fuller as Editor. In G+J’s London office, Christine was senior editor in adapting the French weekly magazine Femme Actuelle to the British Best.

Christine has written for Time magazine, was an editor at Savvy and was manager of communications for Bristol-Myers in the early days of her career.

Christine has degrees from Utah State University, B.A. (Summa Cum Laude), Columbia University, M.F.A., and Stanford Graduate School of Business, M.B.A.

Spotlight On:

Teaching Chinese Execs, Students About U.S. Media

As China’s economy evolves, so does its media landscape. Christine Arrington, Erica Gruen and Ava Seave have been helping explain these changes to Chinese executives and students over the last several years. They have been lecturers during the Columbia University two-week crash course covering the most recent trends in business practices, marketing techniques and strategy in the media fields.

Most recently, the Quantum consultants have

taught executives from Beijing’s CCTV (Chinese Central Television) and JiangSu Broadcasting Company at SIPA and to university students with an interest in journalism who were part of a Teachers College undergraduate program.

Photo: Ava Seave and her class of Chinese University Students, Teachers College, Columbia University, July 2009.