Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/the-new-yorkers-newsletter-experiment | Printed on: February 23, 2018

Industry News

The New Yorker’s newsletter experiment

January 22, 2018

Newsletters are now such an integral part of The New Yorker’s digital strategy that the magazine created a director’s position just for newsletters. Dan Oshinsky, who started the job in August, says that the personal relationship created by email is a logical fit with The New Yorker’s loyal readership. It’s also helping to convert casual digital readers into subscribers. Read more here.


 

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