Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media: Industry News

SELECTED ITEMS OF INTEREST TO THE MEDIA COMMUNITY

Quantum Media

http://www.quantummedia.com/industry-news/netflix-is-spending-big-on-marketing | Printed on: February 23, 2018

Industry News

Netflix is spending big on marketing

January 31, 2018

Netflix is expected to spend $2 billion on marketing in 2018, up from $1.3 billion last year. Analysts anticipate most of the ad money will go to digital, especially programmatic. In a letter to shareholders of the streaming powerhouse last spring, the company said it aimed to improve its ability to “do individualized marketing at scale and to deliver the right ad to the right person at the right time.” Read more here.


 

« Main Page